A selection from the relaunch of Ray-Ban global advertising – a series of non-traditional campaigns and content featured in and out of retail, including art, print, products, events, music and film. 


Ray-Ban updated their classic styles in a variety of colors for the very first time. Colorize launched with the same explosion of bright, bold colors as the new collection. 


Never Hide Films

Never Hide Films were a set of unbranded viral videos, embracing modest budgets and free media to gather millions of views.



The Ray-Ban Clubmaster, one of the brand's timeless styles, hadn't been available in years. To relaunch the modernized retro style, posters featured classic LP styles and modern album art.