Levi's 501

Levi's reintroduced their original 501 with the (pretend) street sport, "Powersliding." The campaign featured a collection of unbranded film content (team skate videos, vintage films, trick tips), pro events and memorabilia in Levi's stores.

Agency: Cutwater
AD/CW: Kele Dobrinski, Noah Phillips
Director: Rob “Whitey” McConnaughy