Levi's 501

Levi's wanted to reintroduce their original 501 jeans in a modern-day way. The classic style returned on the streets with the pretend street sport, "Powersliding," showing off the 501s and some rebellious spirit. The campaign featured a collection of unbranded film content (team videos, vintage films, trick tips), pro events and sport memorabilia in Levi's stores. A selection below: