Levi's 501

Levi's reintroduces their original 501 with the pretend street sport, "Powersliding." The campaign featured a collection of unbranded film content (team videos, vintage films, trick tips), pro events and memorabilia in Levi's stores. A selection below:

Agency: Cutwater  /  Creatives: Kele Dobrinski, Noah Phillips  /  Director: Rob “Whitey” McConnaughy