VICELAND is the new television channel from VICE, featuring original shows covering global lifestyle and culture. As Creative Director, I formed and led the creative launch of the network on and off-air, from advertising to network idents.
The channel's branding and advertising reflected the channel’s content – unadorned, honest and blunt. Deliberately unbranded where the content, personalities and subject matter always come first. Often informative and at times irreverent, we created an endless system of bumpers and idents, ads and promos, episode footnotes and addendums. A (small) selection of the launch and channel content below.